The age-old question—Lamborghini or Ferrari? Coke or Pepsi? Papa John’s or Uno’s? The ancient camps have created enough friction among enthusiasts of the said niche. When it comes to the world of tech—you know the pertinent question—Mac or PC? Understanding Your Use-Case Doing your own research is important to make the right choice between a …
Local SEO has a great potential for all types of businesses with a physical location, even for those without them. There is relatively less stiff competition, higher relevance, and visibility, and that’s because local SEO is separate from Google’s algorithm for a national search. And you can always get an upper hand if you decide …
It’s the age of self-driven cars and smart homes. Tech sure makes our lives comfortable, but may also make us vulnerable to online crimes. According to the Identity Theft Resource Center, 294 million people had their data compromised in 2021. Cybersecurity was designed to protect us from these ever-increasing cybercrimes. It shields you from unauthorized …
When it comes to marketing and sales, a webinar sales funnel is among the demand generation tools that may convert participants into leads and leads into purchasers after the webinar. A range of marketing methods can be implemented to drive quality traffic to the webinar registration page. Once individuals sign up, they are directed to …
Digital currencies have been recognized as a growing industry with a widening market in the past few years. Bitcoin, the pioneering digital currency, is actually the first functional implementation of blockchain technology. In short, all cryptocurrencies are built on blockchain, a technology that enables the immutability of data due to its timestamping capability. When developed …
Social media advertising can increase your sales by raising brand awareness and attracting new customers. If you are venturing into social media advertising for the first time, how will you decide which channel will benefit your business? Find the best advertising company for your needs. Our comparison of Google, Facebook, and Groupon can help you …
Every business comes to the point where things can be too much to handle. Your company might not be growing as much as you expect, or it could grow faster than you can catch all ends. CRM (Customer Relationship Management) is a system that manages relationships with customers. It is a computer program that lets …
In 2022, cyber threats are everywhere. Since the start of the pandemic, the rate of cybercrime has skyrocketed. From phishing scams in your email to social engineering on Facebook and Instagram, cybercriminals are using a multitude of avenues to compromise your data. Taking steps to protect yourself is essential. This includes stepping up cyber security on …
SMB life sciences and pre-revenue organizations have distinctive needs, including hosting fundraising events, going public, successfully completing stage II clinical R&D trials, and getting ready for commercial launch. Completing all these tasks requires an integrated cloud platform that can efficiently manage costs and operational requirements involving clinical trials, project management, financial reporting, planning and budgeting, …
Businesses nowadays don’t compete based only on the quality or price of the products they’re selling. In reality, the way to win over a customer nowadays is by knowing how to treat them. As much as 64% of people find customer experience more important than price when making a purchase. So if you want to …